1 Trend Research

Trend Research

Our approach to trend research / sector analysis / strategic forecasting projects is to add to ‘standard’ qualitative work by utilising the links we’ve built up over the past couple of decades with think-tanks, cultural experts, specialist consultants and creative universities, etc. For clients in a hurry, we often know where to look, which helps when ‘getting to market swiftly’ is key.

Having worked on trend projects for nearly twenty years, if you Google us you can check out numerous trend articles for consumer & business magazines, contributions to TV & radio programmes, the many quotes in the international press and mentions of us in trend books by various excellent authors! (Sean’s book “The Post-Truth Business” is out next year).

An example of this has been our work in highlighting the key factor of brands engaging in social issues – having started lecturing and writing on this subject in the 90′s. A completely obvious subject now (which is good!) this fundamental point for business has seen us researching CSR / Brand Purpose / Corporate Transparency (and helping brands actually do something about these vital points) for many years…