1 Trend Research

Trend Research

Our approach to trend research / sector analysis / strategic forecasting projects is to add to ‘standard’ qualitative work by utilising the links we’ve built up over the past couple of decades with think-tanks, cultural experts, specialist consultants and creative universities, etc.

If you Google us you can check out the numerous trend articles for consumer & business magazines, contributions to TV & radio programmes, many quotes in the international press and mentions of us in trend books by various excellent authors! (Sean’s book “The Post-Truth Business” is out next year).

An example of this has been our work researching CSR / Brand Purpose / Corporate Transparency (and helping brands actually do something about these vital points) which we’ve been doing since the 90′s. After all those years, it’s amazing how few brands still ‘do it right’…