With over twenty years experience in trend research for a very wide variety of brands, we always enjoy working on trend analysis and trend forecasting projects.
This image relates to a project we conducted for the fantastic fashion brand Comptoir des Cotonniers.
Liaising with their agency in San Francisco, we conducted desk and retail sector trend research in the UK and France alongside a range of ethnographic in-home interviews & accompanied shopping, alongside depth interviews with industry experts inc bloggers, authors and fashion journalists. (We also lecture at the London College of Fashion).
That project ended with ideation workshops run in liaison with their US/Japanese/EU teams, and was recently followed up by additional insights work with the Paris and Tokyo teams.