We’ve been lucky enough to have worked with loads of great brands and agencies over the years, where the need for actionable consumer insights has been vital. These projects have looked into subjects inc CSR, sport, fashion, cars, music, politics, travel, IT, nutrition, shopping, finance, beauty, activism, sleep and (back in the spotlight following Brexit) ‘Blue Collar culture’.
Regarding our preference to run projects in relevant contextual locations, research has been conducted everywhere from shipyards to mountains, from run down neighbourhoods to five star hotels, and from cutting-edge bars to family homes. And fire stations. And…well, you get the picture.
This photo was taken during a fascinating project in North Africa, where Sean conducted ethnographic research in a range of urban and rural locations. (This one being in Algiers).