More and more people want to feel morally good about the things they consume. Added to this are the desires of an emerging generation who are attracted to brands that reflect their values.
We aim to help brands play an active community role via clarifying an actionable social mission that’s relevant to the heart of their business. This links insights research with ideation sessions & strategy development. In doing so, we also help brands to future-proof themselves.
The image above relates to a project we conducted for the wonderful Dishoom. It’s always inspiring to work with a company that genuinely ‘does it like they say it’ and they certainly do exactly that!
In terms of specific work, we conducted focus groups with a wide range of respondents, depth interviews with industry experts, internal interviews with client-staff, eternal sector trend research, competitive-set activity, accompanied dining, cultural / social research, and the filming of voxpop videos for use by the brand team. They’ve always got loads going on, so see you at their next event!