Concept Development

We’ve conducted NCD & NPD research for many different brands, in numerous parts of the world. This work usually inc ideation sessions, ethnography and expert interviews, retailing and sector trend research. Projects have been run in sectors ranging from IT to hotels, ‘the home’ to food, retail to health, and from drink to fashion. (Actually those last two aren’t entirely dissimilar).

We also link with client teams & agencies to assist them testing creative strategies & specific concepts. (Often a political minefield, but we all know how difficult this issue can be.) Ensuring that research enables and enriches the creative process can make the world a happier place for everyone concerned!

Case history projects have been run from Helsinki to Tokyo to Miami (and lot’s of places in between) and can link neatly with our trend research & consumer insights activity…