6. Speeches & Workshops

Positioning

Brand Positioning research was a core specialisation of the consultancy on day one, and this has remained an integral part of our offering.

Whether it’s helping start-ups to develop a brand positioning from scratch or working alongside internal teams at successful companies to assist in refining an existing positioning, this type of activity is always a really fascinating process; as it involves such a deep-dive into the detailed business issues facing clients, from a cultural/social and product/comms point of view.

We’ve conducted positioning tasks in the US, Europe, Russia, the Middle East and Asia; where our input tends to include a combination of expert, trade and consumer insights work along desk research and retail/compset activity.