I've been lucky enough to have worked with loads of great brands and agencies over the years, where the need for consumer insights has been absolutely vital. My insights case histories include projects conducted in a wide range of countries; looking into subjects including TV programmes, brand ethics, sports, festivals, policing, fashion, cars, music, sleep, travel, nutrition, shopping, politics and...cocktails. The people I spoke with on that project (footballers wives) will live on in my memory as being truly...extraordinary. (In a 'Did she actually say that?' sort of way).