Understanding trust by researching Twitter…

‘Trust’ is a key issue in every trend presentation going. The cutting-edge thinktank Demos have just released a new study, asking whether the study of Twitter can allow us to understand trust more contextually, constantly and ethically. “Understanding trust is vital to understand society: to know how messages are received, how organisations and processes are interacted with, and why – individually and collectively – we make the choices and live the lives that we do”. Here’s a link to their report: http://www.demos.co.uk/publications/aquestionoftrust

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