Think you knew about the Elastic Generation?

According to a new study by JWT ‘the #ElasticGeneration promise massive opportunity for brands. But who’s properly engaging with them?’ Here’s a piece about their report into how ‘consumers in their 50s and 60s feel ignored by brands despite controlling 80% of UK’s wealth’. (And how it’s time to forget everything you thought you knew about them). http://bit.ly/15upc90

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