The tragic world of advertising

“The real fact of the matter is that nobody reads ads. People read what interests them & sometimes it’s an an ad.’ Indeed. Anyway, here’s a great post on the subject of ‘How advertising really works’ c/o the W&K blog. Read it and er…if you’re a client in need of superb advertising, call W&K. http://wklondon.typepad.com/welcome_to_optimism/2014/04/how-advertising-really-works.html

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