Speed Marketing plus Cultural Ideology equals…

Everyone’s favourite brand (Airbnb of course) was the focus of a really interesting talk given by Jonathan Mildenhall at the 4A’s in Austin, TX. The focus of his talk was how “Breakneck speed marketing + cultural ideology = hyper-growth Airbnb.” Here’s info on it via the mighty Warc: http://www.warc.com/News/Default.aspx?ID=34749 …

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