‘Sell it for more, or make it for less’

I do like a bit of clarity, or ‘Brutally Simple Thinking’ as M&C Saatchi used to put it. Anyway, here’s an excellent piece c/o the Harvard Business Review re: a classic marketing quote “Sell it for more, or make it for less.” (i.e. any strategy lives/dies on basis of customer value proposition) http://s.hbr.org/14XL38h

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