Save the Children #Syria campaign

Today I chaired some excellent sessions at the annual Youth Strategy conference, which included a brilliant talk on Save the Children’s campaign re: Syria. YouTube hailed their ‘birthday’ film as one of the most successful campaigns ever run, and is an amazing example of ‘Brand Purpose’. Here’s the link: https://www.youtube.com/watch?v=RBQ-IoHfimQ … #YMS15

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