Am back from another excellent trip to Beirut – one of my favourite cities. Lebanon is such a fascinating place and I really enjoyed my time there once again. (I was in town to speak at an annual ‘Brand Lebanon’ marketing event, where I gave a speech re: consumer insights and motivating the modern consumer.) There was a great line-up of speakers from the US, Europe and Middle East; and plans are already in place for their 2018 event. Bring it on!