Corporations, Brands and…Honesty

If you think that delivering unique products or services, innovation or customer service are top of consumer demands…think again. So say the PR giants Cohn & Wolfe in a major new study into consumer demands. A key finding being that ‘the world has become much more cynical about behaviour & motives of corporations.’ Here’s a link to the report: http://f-st.co/Kab6EdC

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