Choosing Purpose over Profit

One of the THE key trends that we can hopefully all agree on is the issue of ‘Brand Purpose’. There have been a couple of great books out this year on the subject (with a particularly great one by David Hiatt) – anyway, here’s an excellent post via Brooklyn’s finest (Maria Popover) re: William James and his illustrious views ‘Choosing Purpose Over Profit’ http://www.brainpickings.org/2014/10/31/william-james-profit-purpose/ …

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