At the end of February I took a deep breath and…signed a publishing contract. ‘Brand Positive’ is on! Full details to follow via www.unbound.co.uk
(But for a quick intro – after a decade that’s seen brand after brand, corporate after corporate exposed for malpractice, the time has come to shine a spotlight on those businesses that are doing things the right way – for the right reasons. So who are these ‘Brand Positive’ organisations that are the championing a way of conducting themselves in such a manner that means ‘Good Business’ is indeed ‘Good Business’? In my book, I’ll focus on a wide series of leading brands and their agency partners, who are doing business the way it should be done. In doing I’ll clarify a template for ‘success the right way’ that means you‘ll never have to apologise for working in marketing again…)
Make sure you buy a copy!