The brand plus

Fake News and Brand Trust

Since my last blog I’ve been absolutely flat-out writing my book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’ which will be finished in the Spring. Due to the focus of the current chapter (and of course an ongoing thread) I feel I know as much Read More »

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Future of Retail

Having just got back from Switzerland and France, I then unpacked/repacked and went straight out to Finland to give a ‘Future of Retail’ speech at a great event in Helsinki. I hadn’t been there for a while, so it was excellent to be back in one of my favourite parts Read More »

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Trend Forecasting

I’m just back from speaking trips to Estonia and Austria, where I had a great time speaking at ‘Future of Retail’ and ‘Future of Packaging’ events. Tallinn and Salzburg are such interesting cities, and the conferences were superbly run. (My next talk is another university one, in a couple of Read More »

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Trend Speeches & Workshops

I’m just back from giving a social/cultural trend speech at a drinks industry event in Germany, and am now getting set to give another couple of talks – at an innovation conference being held in Estonia and a future cities congress in Austria. After that I’m off to give a Read More »

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Brand Development Research

Having returned from an epic holiday (involving coasteering & kayaking) in Cardigan Bay & Prussia Cove, it’s great to now be going straight into a really interesting trend & consumer insights project. Meanwhile, I jumped out of my holiday for a day last week to give a cultural/social trend speech Read More »

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Future of Luxury

My latest speech was for the world’s most famous department store: Harrods. (Where as the saying goes ‘anything is possible, no product is too elusive and no query is too complicated’.) It was a real pleasure to be asked to give a keynote trend speech for them on Retail Futures Read More »

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Brand Lebanon

Lebanon: those that know it swear by its amazing vitality, creativity and beauty. Those that don’t frequently link it to a violent image – way out of date – or for the amazing number of refugees that it shelters. There are a lot of contradictions at play in this dynamic Read More »

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Middle East marketing conference

Am back from another excellent trip to Beirut – one of my favourite cities. Lebanon is such a fascinating place and I really enjoyed my time there once again. (I was in town to speak at an annual ‘Brand Lebanon’ marketing event, where I gave a speech re: consumer insights Read More »

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World Retail Congress

The annual World Retail Congress is the biggest event on the retail conference circuit, bringing together leading global brands to exchange information on the latest trends impacting the sector. A key issue at their latest event, held in Dubai once again, was that the competitive situation is getting fiercer, whether Read More »

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Euro Youth Marketing Summit 2017

The world’s biggest youth marketing conference (YMS) has just finished, and as ever, it was a fairly epic event! 1500 delegates including those from a huge number of brands. (I was first up on stage, it was an impressive looking crowd.) I also chaired a session on ‘Unlocking Potential’ re: Read More »

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