Lebanon: those that know it swear by its amazing vitality, creativity and beauty. Those that don’t frequently link it to a violent image – way out of date – or for the amazing number of refugees that it shelters. There are a lot of contradictions at play in this dynamic Read More »
Am back from another excellent trip to Beirut – one of my favourite cities. Lebanon is such a fascinating place and I really enjoyed my time there once again. (I was in town to speak at an annual ‘Brand Lebanon’ marketing event, where I gave a speech re: consumer insights Read More »
The annual World Retail Congress is the biggest event on the retail conference circuit, bringing together leading global brands to exchange information on the latest trends impacting the sector. A key issue at their latest event, held in Dubai once again, was that the competitive situation is getting fiercer, whether Read More »
The world’s biggest youth marketing conference (YMS) has just finished, and as ever, it was a fairly epic event! 1500 delegates including those from a huge number of brands. (I was first up on stage, it was an impressive looking crowd.) I also chaired a session on ‘Unlocking Potential’ re: Read More »
I’ve just given a speech re: ‘Subcultures vs the Marketing of Culture’ at a great event run by Vans and the London College of Fashion. There were some brilliant speakers there and it was a real pleasure to be invited to speak.
As the Fashion Weeks have been in full swing, we’ve spent a few really interesting weeks travelling around interviewing bloggers & industry insiders alongside conducting ethnographic research on a cultural insights / product development project. As always, it’s been fascinating to gain people’s viewpoints and to see what some leading Read More »
The world’s biggest retail conference is returning to Dubai in 2017, and I’m looking forward to being involved again; this time giving a speech on consumer trends and chairing sessions re: innovation and fashion marcoms.
I’ve just returned to the UK from giving more ‘future trend & disruptive innovation’ speeches and as always, it was fascinating to discuss the latest issues facing brands in our turbulent era. I also moderated ideation workshops, where international marketing & operations teams took time to stand back and debate Read More »
I’m back from an excellent event in Casablanca, where I was invited to give a speech on some key trends impacting on African consumers and brand marcoms in Africa. I focused my talk around five macro issues: Rise of the middle class / Exponential population growth / The dominance of Read More »