The brand plus

Middle East Marketing Congress

I’m currently writing my speech for a keynote talk to be given in Beirut next week. I’ve been to Lebanon several times over the years, and always enjoy visiting that stunningly beautiful country, and their dynamic capital. The speaker line-up for the event is excellent, with other speakers from The Read More »

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Youth Marketing Summit

The Youth Marketing Summit is the biggest annual event of its type in Europe, and once again I’m really pleased to be speaking at it, along with chairing the innovation stage. I’ve been involved with the event since it began, and it’s great to see how it’s grown into being Read More »

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Cultural / Social / Brand Research

It was great to be back in Paris last week, presenting our trend / insights / positioning research to one of France’s leading fashion brands. The debrief was the result of an intensive project that saw us conducting a mixture of ethnographic consumer depths, cultural research and accompanied retailing; alongside Read More »

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Trend Speeches

It’s a freezing day on the coast, so the idea of heading back to Lebanon to give a speech at the annual marcoms event in Beirut is an enticing prospect. I’ve really enjoyed my trips over there for the last few years, and the 2018 conference looks set to be Read More »

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Fake News and Brand Trust

Since my last blog I’ve been absolutely flat-out writing my book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’ which will be finished in the Spring. Due to the focus of the current chapter (and of course an ongoing thread) I feel I know as much Read More »

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Future of Retail

Having just got back from Switzerland and France, I then unpacked/repacked and went straight out to Finland to give a ‘Future of Retail’ speech at a great event in Helsinki. I hadn’t been there for a while, so it was excellent to be back in one of my favourite parts Read More »

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Trend Forecasting

I’m just back from speaking trips to Estonia and Austria, where I had a great time speaking at ‘Future of Retail’ and ‘Future of Packaging’ events. Tallinn and Salzburg are such interesting cities, and the conferences were superbly run. (My next talk is another university one, in a couple of Read More »

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Trend Speeches & Workshops

I’m just back from giving a social/cultural trend speech at a drinks industry event in Germany, and am now getting set to give another couple of talks – at an innovation conference being held in Estonia and a future cities congress in Austria. After that I’m off to give a Read More »

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Brand Development Research

Having returned from an epic holiday (involving coasteering & kayaking) in Cardigan Bay & Prussia Cove, it’s great to now be going straight into a really interesting trend & consumer insights project. Meanwhile, I jumped out of my holiday for a day last week to give a cultural/social trend speech Read More »

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Future of Luxury

My latest speech was for the world’s most famous department store: Harrods. (Where as the saying goes ‘anything is possible, no product is too elusive and no query is too complicated’.) It was a real pleasure to be asked to give a keynote trend speech for them on Retail Futures Read More »

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