The brand plus

Brand Lebanon

Lebanon: those that know it swear by its amazing vitality, creativity and beauty. Those that don’t frequently link it to a violent image – way out of date – or for the amazing number of refugees that it shelters. There are a lot of contradictions at play in this dynamic Read More »

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Middle East marketing conference

Am back from another excellent trip to Beirut – one of my favourite cities. Lebanon is such a fascinating place and I really enjoyed my time there once again. (I was in town to speak at an annual ‘Brand Lebanon’ marketing event, where I gave a speech re: consumer insights Read More »

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World Retail Congress

The annual World Retail Congress is the biggest event on the retail conference circuit, bringing together leading global brands to exchange information on the latest trends impacting the sector. A key issue at their latest event, held in Dubai once again, was that the competitive situation is getting fiercer, whether Read More »

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Euro Youth Marketing Summit 2017

The world’s biggest youth marketing conference (YMS) has just finished, and as ever, it was a fairly epic event! 1500 delegates including those from a huge number of brands. (I was first up on stage, it was an impressive looking crowd.) I also chaired a session on ‘Unlocking Potential’ re: Read More »

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Found in Translation

I’ve just given a speech re: ‘Subcultures vs the Marketing of Culture’ at a great event run by Vans and the London College of Fashion. There were some brilliant speakers there and it was a real pleasure to be invited to speak.

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Fashion research

As the Fashion Weeks have been in full swing, we’ve spent a few really interesting weeks travelling around interviewing bloggers & industry insiders alongside conducting ethnographic research on a cultural insights / product development project. As always, it’s been fascinating to gain people’s viewpoints and to see what some leading Read More »

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World Retail Congress 2017

The world’s biggest retail conference is returning to Dubai in 2017, and I’m looking forward to being involved again; this time giving a speech on consumer trends and chairing sessions re: innovation and fashion marcoms.

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Future Trends and Disruptive Innovation

I’ve just returned to the UK from giving more ‘future trend & disruptive innovation’ speeches and as always, it was fascinating to discuss the latest issues facing brands in our turbulent era. I also moderated ideation workshops, where international marketing & operations teams took time to stand back and debate Read More »

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African Trends Congress

I’m back from an excellent event in Casablanca, where I was invited to give a speech on some key trends impacting on African consumers and brand marcoms in Africa. I focused my talk around five macro issues: Rise of the middle class / Exponential population growth / The dominance of Read More »

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Triggering Desire & Building Demand

Have just loaded up my latest trends speech onto YouTube. (This one was in Dubai at an excellent futures conference run by OMD MENA.) The subject was ‘How a sharing culture, an on-demand economy and less is more are changing consumption…’

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