We’re independent researchers who’ve spent over a decade working on trend, insights, NPD and positioning projects for a range of leading brands. Our point of difference is to combine deep cultural/social insights alongside trend analysis/forecasting i.e. the ‘Real Now and Possible Next’.
Case histories inc food, motor, fashion, IT, health, retail, drink, beauty, travel, entertainment, NGO and Govt projects. Whilst most of our work is done in the UK/Europe, we’ve also worked in Asia, the Middle East, Australia, North Africa, Russia & America. (The international research we’ve conducted into youth culture and the working class is very ‘Now and Next’ regarding the Brexit vote and wider consumer behaviour…)
So, if you’re interested in the type of research that has real impact (and we hope you do!) please checkout the rest of our site.