We’re strategic research consultants who specialise in trend, insight, NPD and positioning projects; combining cultural/social and brand/product research regarding the ‘Real Now & Potential Next’.
Taking a deep interest in the problems facing brands, particularly when they find themselves disconnected from contemporary issues; we’ve conducted a mixture of expert interviews alongside ethnographic fieldwork in the EU, Asia, North Africa, the Middle East, Russia and America, for clients ranging from multi-nationals to NGO’s. Preferring to conduct research ‘in context’ this means we’ve done so in tower blocks, luxury homes, run-down garages, five-star hotels, universities, cafes and festivals; and have met some truly extraordinary people along the way.
We believe that brands are built on trust, and a great deal of our research sees us assisting brands to gain or regain that vital connection; which is often helped by illuminating an overlooked or misunderstood ‘core truth’ and then working with the client team to refine their brand strategy.
As a public speaker, Sean has given keynote speeches at int’l marketing conferences and cutting-edge events for over a decade. His book ‘The Post-Truth Business: how to rebuild brand authenticity in a distrusting world’ will be published in a few months.