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Hi!

We’re independent researchers who’ve spent over a decade working on insight, innovation and positioning projects for a range of leading brands. Our point of difference is to combine deep cultural/social research alongside brand/product trend research i.e. the ‘Real Now and Possible Next’.

Case histories inc food, motor, fashion, IT, health, retail, drink, beauty, travel, entertainment, NGO and Govt projects. Whilst most of our work is done in the UK/Europe, we’ve also worked in Asia, the Middle East, Australia, North Africa, Russia & America.

So, if you’re interested in the type of research that has real impact in a time when brands are being challenged by disruptive technology, changing consumers and unforeseen competition, please checkout the rest of our site.

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